https://www.megrusselldesign.com/work daily 1.0 2018-08-17 https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1531406795389-RFT86OD8BUKKGBAUMCKL/local-matters-logo.png Work https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1531406164963-AKZGQ9086RA78JAP299J/igloo-letterpress-logo.png Work https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1531406834013-IB7C33HSVG1C2Y7F9A5F/eyeshop-optical-logo.png Work https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1531406502930-AG0P6SQ1ENS0WGJMAQ3H/jenis-splendid-ice-creams-logo.png Work https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1531406763284-WYZ24RO7GRBK080M95CL/delta-gamma-extension-logo.png Work https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1531406533177-KNC14FVHH7NO8Y5HHBTH/happy-tails-veterinary-clinic-logo.png Work https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1531406407555-8TL3E3ZH2A9LS0PJTFSF/pigiback-ride-share-logo.png Work https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1531406195867-5R4DEUPI9A8PRHBSVYP3/drs-scheetz-%26-rekos-oral-surgery-logo.png Work https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1531406615694-JBOMDXBXQO86U8PKKGK9/grant-street-wealth-management-logo.png Work https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1531406810926-C4OWKJLW4W1JE0248C1D/belmont-college-logo.png Work https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1528129999872-5LOX2LINAM412GTUY4OQ/IMG_3470_DG+kit.jpg Work https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1529450874985-R7KYXB6CJTZWGHCZDEYC/Logos_intro_1.png Work - A logo is only part of your brand. A logo is purely for identification. It’s a way to identify your business in its simplest form via a recognizable mark or symbol. On the other hand, a brand is the emotion behind what someone feels, sees and tastes when they interact with your company on any level. At the core, branding is an emotional experience. Here’s a sampling of some logos that I’m proud to have had a hand in designing. https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1533135834114-IRJHPQE7I96SJZP2RE7X/Logos_intro_1b.png Work https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1527034450142-FWMK9T7429Q7MXJU20NN/EyeShop_2500_3.jpg Work https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1533668105402-51T7H1NUWNY1OXBPDNJ5/bucknell-university-cupola.jpg Work - Helping a brand find its way. Bucknell University’s name has always carried a great deal of weight, even for those unfamiliar with the school. What Bucknell lacked, however, was a good story that truly differentiated the university from its peers. As we began to get to know the school, we realized that what made Bucknell different was the unpredictable journeys that its students and alumni take. Like at any university, Bucknellians declare majors and minors. But these choices don’t strictly define who they become. It’s not unusual for an English major to end up in business, or for someone with a biology degree to excel in entertainment. The knowledge and support that Bucknell offers translates well to any career path. These journeys – each one a paradigm of the Bucknellian experience — proved to be the starting point from which to explore a powerful brand story. https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1531321921689-CIFFM9G8AINBCMOGJBCC/CCC_.png Work - Affecting campus culture through awareness campaigns. The Ohio Department of Higher Education, in partnership with Ologie, hosted an all-day seminar for the 88 colleges and universities in the state on how to create powerful campaigns for sexual assault awareness and prevention. While institutions continue to improve and broaden their resources for awareness, prevention, and support of victims, their approaches to communicating these messages don’t always get strong attention or funding. https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1527107968851-TXR23PQIL5B9WT58EC8C/JustforFun_Eames_NEW1.jpg Work https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1529421118209-P57TRKY97MTTG2VXIO4D/EMU_TRUE+lockup.png Work - At EMU, that's true. Through an enhanced admissions campaign, we helped bring the Eastern Michigan University college experience to life. “TRUE EMU” had been a familiar saying around campus and the community, but no one really understood why it existed in the first place. We helped put more meaning around it, and support its authenticity through a strategic framework, voice, tone, and visual tactics. https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1527173633737-6DMY5I9Z948JQ1J2YOLZ/JEN_2500_.jpg Work - The solution was a palette of bright colors that were derived from Jeni’s artisan ingredients and a brand mark (aka, the “scoop”) that felt authentic and approachable. The solution was a palette of bright colors that were derived from Jeni’s artisan ingredients and a brand mark (aka, the “scoop”) that felt authentic and approachable. https://www.megrusselldesign.com/about daily 0.75 2024-03-05 https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1533576872921-0IOJ1SL4I0MID7P1GOON/meg-russell-design-headshot-1.jpg About https://www.megrusselldesign.com/services daily 0.75 2018-08-02 https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1533071345963-1PF9SZT3XH9QS9L14PVM/meg-russell-design-digital-web-peach.png Services https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1533071178755-MS1XUHN41F3ZB77SLYB0/meg-russell-design-content-development-peach.png Services https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1533071369123-1JF45XMGUUM0C7WXKM25/meg-russell-design-environmental-design-peach.png Services https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1533071152335-U2OYM74K8EQS1MFBR89Z/meg-russell-design-brand-identity-peach.png Services https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1533071168572-5UPF8F4LS68LQ08PZ24S/meg-russell-design-marketing-strategy-peach.png Services https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1533071324491-38QCFXZIVA09WPRF71EX/meg-russell-design-print-literature-peach.png Services https://www.megrusselldesign.com/testimonials daily 0.75 2018-08-01 https://www.megrusselldesign.com/contact daily 0.75 2018-08-06 https://images.squarespace-cdn.com/content/v1/5ae0aafa45776eb1bd0df948/1533572352478-9EUEH0PB55S2Z2HJ2VSN/MegRussell-1.jpg Contact https://www.megrusselldesign.com/meetings daily 0.75 2018-05-31