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      <image:title>Work - Affecting campus culture through awareness campaigns.</image:title>
      <image:caption>The Ohio Department of Higher Education, in partnership with Ologie, hosted an all-day seminar for the 88 colleges and universities in the state on how to create powerful campaigns for sexual assault awareness and prevention. While institutions continue to improve and broaden their resources for awareness, prevention, and support of victims, their approaches to communicating these messages don’t always get strong attention or funding.</image:caption>
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      <image:title>Work - At EMU, that's true.</image:title>
      <image:caption>Through an enhanced admissions campaign, we helped bring the Eastern Michigan University college experience to life. “TRUE EMU” had been a familiar saying around campus and the community, but no one really understood why it existed in the first place. We helped put more meaning around it, and support its authenticity through a strategic framework, voice, tone, and visual tactics.</image:caption>
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      <image:title>Work - Helping a brand find its way.</image:title>
      <image:caption>Bucknell University’s name has always carried a great deal of weight, even for those unfamiliar with the school. What Bucknell lacked, however, was a good story that truly differentiated the university from its peers. As we began to get to know the school, we realized that what made Bucknell different was the unpredictable journeys that its students and alumni take. Like at any university, Bucknellians declare majors and minors. But these choices don’t strictly define who they become. It’s not unusual for an English major to end up in business, or for someone with a biology degree to excel in entertainment. The knowledge and support that Bucknell offers translates well to any career path. These journeys – each one a paradigm of the Bucknellian experience — proved to be the starting point from which to explore a powerful brand story.</image:caption>
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      <image:title>Work - Jeni is not only a successful business owner, but also a frozen-confection-flavor-artist.</image:title>
      <image:caption>So, the challenge in branding Jeni’s was all about combining a hand-made, yummy feel with fun and flavorful design. The solution was a palette of bright colors that were derived from Jeni’s artisan ingredients and a brand mark (aka, the “scoop”) that felt authentic and approachable. The script “Jeni’s” was hand-drawn to evoke a sense of craftsmanship and personality.</image:caption>
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      <image:title>Work - Prototyping a ride-share program.</image:title>
      <image:caption>Write a brief description here about the logo aesthetic and any other supporting language that might help the audience understand the development of the mark.</image:caption>
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    <lastmod>2026-08-21</lastmod>
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