Affecting campus culture through awareness campaigns.
The Ohio Department of Higher Education, in partnership with Ologie, hosted an all-day seminar for the 88 colleges and universities in the state on how to create powerful campaigns for sexual assault awareness and prevention. While institutions continue to improve and broaden their resources for awareness, prevention, and support of victims, their approaches to communicating these messages don’t always get strong attention or funding.
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There are a handful of national campaigns (such as “It’s On Us”) that schools can tap into. Many campuses also work with student groups or other internal resources to create their own communications. Either way, many of the elements that consumer brands use to create compelling pieces can also be applied to these campus initiatives.
The power of a great campaign.
Simple visual and verbal language can be all you need to send a really powerful message to your audience. Uncomplicated design and direct words can reach people faster, and change behaviors and mindsets in amazing ways.
Through a typographic mark that evokes the power of a person’s voice, a color palette that pulls from the discoloration of a bruise on the human body, a poster series that highlights power words associated with making change, and a toolkit for college administrators to share with students and the surrounding community — our branding team educated this audience on the power of a great campaign.
This work was created as part of a team, on behalf of Ologie, for the Ohio Department of Higher Education.