Here for Good: A brand extension campaign to help enhance the Delta Gamma national panhellenic reputation.
The National Delta Gamma Fraternity needed to better understand who they were as a philanthropic organization, so that they could communicate their story with clarity and enthusiasm, and begin to create stronger awareness across national college campuses.
The goal was to audit existing marketing communications and processes, develop a compelling brand strategy, and update their current brand identity in order to create a cohesive and comprehensive brand story.
That's the Delta Gamma Way.
Through strategic workshops and summits, the DG brand was refreshed and extended to engage key audience members and stakeholders who best needed to be able to talk about the brand. Both a verbal and visual language was developed to thoughtfully evolve the brand strategy in parallel to the execution of marketing communications. Visual brand tactics included a logo refresh, brand book, look book, extension kit/submission application, and various brand videos to engage the panhellenic community.