Jeni is not only a successful business owner, but also a frozen-confection-flavor-artist.
So, the challenge in branding Jeni’s was all about combining a hand-made, yummy feel with fun and flavorful design. The solution was a palette of bright colors that were derived from Jeni’s artisan ingredients and a brand mark (aka, the “scoop”) that felt authentic and approachable. The script “Jeni’s” was hand-drawn to evoke a sense of craftsmanship and personality.
Salty Caramel, Peach Buttermilk, Brambleberry Crisp…
Are you drooling yet?
Images courtesy of Jeni’s Splendid Ice Creams and Slagle Design. Cookbook cover design by Casey Carmell.